Lenovo has launched their new IdeaPad Yoga 13, a device that converts/functions in four modes: laptop, tablet, tent, and stand. To promote the new product, Saatchi & Saatchi New York and Lenovo teamed up with Casino Royale and Legend Of Zorro director Martin Campbell to create a thrilling action-packed short film: The Pursuit: Lenovo IdeaPad Yoga (Director’s Cut).
Mcgarrybowen teamed up with director Martin Campbell in a new spot for the new Sharp 90” Aquos TV.
The :30/:60 “Not For The Faint of Heart” for Sharp was edited by Avi Oron of Bikini Edit and Sonic Union mixers Paul Weiss and Rob McIver collaborated with Sound Designer Brian Emrich on the spot which features the high-risk exploits of three extreme athletes as seen in high definition on the LED screen of a Sharp Aquos.
“Not For The Faint of Heart” opens on a luger, careening full speed down the track. We quickly cut to a teenage boy prepping for a flip off of a building’s edge, later launching himself into a headfirst tumble through the open doors of a Sharp van. His tumble finishes out with a cut to a parachutist plummeting out of a plane with a rocky Cliffside underneath him. As he continues downward, a voiceover begins, “Breath-taking color, spine-tingling depth and way bigger than life.” The shot pans out to reveal the image on the screen of a Sharp 90” Aquos in a family’s living room. We intercut between images of the three extreme athletes accompanied by the voiceover, “It’s not for the faint of heart.” The spot closes with a shot of the Aquos followed by the Sharp logo and the voiceover, “The world’s largest LED TVs, only from Sharp.”
Link to SCREEN.tv
Saville welcomes British-born feature film director Simon West to its highprofile commercial directorial roster. West is known for his visually striking, high-action work in mega-hit feature films including action-thrillers Con Air and Lara Croft: Tomb Raider, The General’s Daughter, and When a Stranger Calls.
West began his career as a film editor at the BBC in London with the award-winning productions of Strangeways Prison and Bleak House, both of which won prestigious BAFTA awards. He then moved on to direct music videos and commercials, winning a Clio Award and Golden Lion Award for his work with Little Caesar’s. One of West’s most recognized commercials is the “Bottle” spot for Pepsi featuring a boy who gets sucked into a Pepsi bottle through a straw. The ad ran during the Super Bowl and was rated by USA Today as the most popular commercial for that year.
Academy Award-winning director Paul Haggis has chosen Saville Productions for exclusive U.S. commercial representation.
His first campaign with Saville, a Father’s Day commercial, is slated to debut in June. “I’ve always had a strong feel for telling stories about unusual cross-generational and family relationships,” noted Haggis. “Even though I’m brand new to commercials, it’s just a natural extension into a different medium. I simply love to tell authentic, humanistic stories.”
Haggis, a two-time Academy Award winner, is the only scribe in history to have penned two consecutive Best Picture Oscars. The first, 2005’s Million Dollar Baby, directed by Clint Eastwood, earned Haggis his first nomination for Best Adapted Screenplay.
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Director Lance Kelleher has joined Saville Productions for exclusive U.S spot representation. He had most recently been with BRW USA. The move marks Kelleher’s return to Saville, a shop that repped him some five years ago. He has already wrapped his first job during his second tour of duty with Saville, a Nationwide Insurance spot titled “Members Helping Members” out of ad agency Engauge’s Columbus, Ohio office.
Director Martin Campbell (Casino Royale, GoldenEye, Edge of Darkness) teams up with Harman and Sir Paul McCartney for JBL’s latest “Hear the Truth” campaign.
The new “Hear the truth” ad will feature McCartney and his new single, “My Valentine,” from the album “Kisses on the Bottom,” which was released Feb. 7.
The commercial brings the story behind McCartney’s “My Valentine” to life and JBL’s role in helping listeners hear the beauty and nuance of the music. The “Hear the truth” ad was shot in London in January and is directed by Martin Campbell, best known for his work on the James Bond thriller Casino Royale, and who also directed the “Beautiful Sound” spot with Jennifer Lopez for Harman Kardon.
The director and producer Scott Rudin were working on ‘The Hours’ when the World Trade Center was attacked. Now the emotions of that day are reflected in ‘Extremely Loud.’
