Saville welcomes British-born feature film director Simon West to its highprofile commercial directorial roster. West is known for his visually striking, high-action work in mega-hit feature films including action-thrillers Con Air and Lara Croft: Tomb Raider, The General’s Daughter, and When a Stranger Calls.
West began his career as a film editor at the BBC in London with the award-winning productions of Strangeways Prison and Bleak House, both of which won prestigious BAFTA awards. He then moved on to direct music videos and commercials, winning a Clio Award and Golden Lion Award for his work with Little Caesar’s. One of West’s most recognized commercials is the “Bottle” spot for Pepsi featuring a boy who gets sucked into a Pepsi bottle through a straw. The ad ran during the Super Bowl and was rated by USA Today as the most popular commercial for that year.