Saville has signed award-winning director Wayne Craig for commercial spot representation in North America.
Craig has just won the AMPIA award for Best Television Commercial for his epic period piece ‘The Demo.’ Helmed for energy company TransAlta, the outstanding spot takes viewers into the magical world of the Calgary stampede grounds as seen through the eyes of a young boy in 1912.
Throughout his successful career in Canada, Craig has won over 70 international awards, including a Cannes Lion, the London International Awards, the Bessie and the prestigious CLIO Award.
Craig made his first notable mark in the US by helming Tax Act’s Super Bowl commercial debut in 2012. The quirky story about a boy desperately seeking a place to relieve himself gained both national attention and praise, and was featured on Good Morning America and The Huffington Post, which rated it as one of the most popular spots during the Super Bowl broadcast.
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