Netflix and other digital platforms are attracting huge audiences who wish to watching film and tv without disruptive tv commercials. As customers migrate to these platforms, it’s necessary for a brans to integrate themselves into these new programming opportunities.
Director Martin Campbell twice relaunched the Bond franchise, first with Pierce Brosnan in GoldenEye, and again with ‘Casino Royal’. He also transformed his classic 1985 BBC eco-thriller ‘Edge of Darkness’ into a big-budget Hollywood movie starring Mel Gibson.
In discussion with Rupert Maconick, Martin shares his experiences of telling stories in an established fictional universe working with Bond and Zorro. Hear about the challenges involved in incorporating real life brands into the rarefied world of Bond, and how popular stories are re-purposed and updated for modern audiences.
The talk will take place at The Palais 2, Inspiration Stage on Friday June 24th at 2pm.