Lenovo has launched their new IdeaPad Yoga 13, a device that converts/functions in four modes: laptop, tablet, tent, and stand. To promote the new product, Saatchi & Saatchi New York and Lenovo teamed up with Casino Royale and Legend Of Zorro director Martin Campbell to create a thrilling action-packed short film: The Pursuit: Lenovo IdeaPad Yoga (Director’s Cut).
A live action trailer by the director of V for Vendetta, James McTeigue – that’s what Guild Wars 2 needed. And so, that’s what Guild Wars 2 has been given.
Titled Our Time Is Now, the flashy trailer shows modern city people becoming their Guild Wars 2 characters. There’s a liberal sprinkling of artistic interpretation, so you may be left scratching your head a bit.
The video coincides with Guild Wars 2 going back on sale on the game’s official website, as well as retail stock being replenished. This was suspended on 30th August while ArenaNet doubled down to fixing growing pains with Guild Wars 2 immediately after launch.
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Mcgarrybowen teamed up with director Martin Campbell in a new spot for the new Sharp 90” Aquos TV.
The :30/:60 “Not For The Faint of Heart” for Sharp was edited by Avi Oron of Bikini Edit and Sonic Union mixers Paul Weiss and Rob McIver collaborated with Sound Designer Brian Emrich on the spot which features the high-risk exploits of three extreme athletes as seen in high definition on the LED screen of a Sharp Aquos.
“Not For The Faint of Heart” opens on a luger, careening full speed down the track. We quickly cut to a teenage boy prepping for a flip off of a building’s edge, later launching himself into a headfirst tumble through the open doors of a Sharp van. His tumble finishes out with a cut to a parachutist plummeting out of a plane with a rocky Cliffside underneath him. As he continues downward, a voiceover begins, “Breath-taking color, spine-tingling depth and way bigger than life.” The shot pans out to reveal the image on the screen of a Sharp 90” Aquos in a family’s living room. We intercut between images of the three extreme athletes accompanied by the voiceover, “It’s not for the faint of heart.” The spot closes with a shot of the Aquos followed by the Sharp logo and the voiceover, “The world’s largest LED TVs, only from Sharp.”
Link to SCREEN.tv
Simon West’s action sequel The Expendables 2 tops the box office at #1 in its debut this weekend, beating out The Bourne Legacy.
The Expendables 2 features an all-star cast incuding: Sylvester Stallone, Jason Statham, Jet Li, and Bruce Willis. The sequel follows a mercenary group as they seek revenge against Jean Vilain, a rival mercenary who murders one of their own, and threatens the world with a deadly weapon.
View the trailer here
Alex & Steffen, the standout live-action and visual effects directorial team, hassigned with Saville Productions for exclusive spot representation in North America. The directing duo, comprised of Alexander Kiesl and Steffen Hacker, formed their partnership in 2005 after studying animation and special effects at the University of Baden-Württemberg in Germany.
As winners of the Young Director’s Award in Cannes, Alex & Steffen specializes in visually striking action-driven cinematic filming, combining live-action shots with computer generated digital effects. The duo has filmed over 50 commercials with national and international agencies. Their commercial portfolio includes work for: Adidas, Nissan, Honda, Bosch, Alfa Romeo, Coca Cola and Snickers, among others. In 2006, they were selected for the Saatchi & Saatchi New Director’s Showcase.
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Los Angeles-based production company Saville Productions has added directing duo Bick/Antzis, AKA Tamara Bick and Drew Antzis, to its roster of talent for exclusive commercial representation in the U.S. The husband/wife partnership have worked together on numerous projects including writing, performing, directing and producing for the likes of MSN, Yahoo, American Public Media, Variety and MoveOn.Org. Their most popular film to date is The Landlord, starring Will Ferrell for Funny Or Die. One of the website’s most-watched videos of all time, The Landlord has been viewed over 79 million times.
Read official article on Shots.net
Saville welcomes British-born feature film director Simon West to its highprofile commercial directorial roster. West is known for his visually striking, high-action work in mega-hit feature films including action-thrillers Con Air and Lara Croft: Tomb Raider, The General’s Daughter, and When a Stranger Calls.
West began his career as a film editor at the BBC in London with the award-winning productions of Strangeways Prison and Bleak House, both of which won prestigious BAFTA awards. He then moved on to direct music videos and commercials, winning a Clio Award and Golden Lion Award for his work with Little Caesar’s. One of West’s most recognized commercials is the “Bottle” spot for Pepsi featuring a boy who gets sucked into a Pepsi bottle through a straw. The ad ran during the Super Bowl and was rated by USA Today as the most popular commercial for that year.
Saville is excited to announce the signing of comedic filmmaker and screenwriter John Hamburg for exclusive commercial representation in the United States. Dubbed the “poet laureate of comic anxiety” by the Los Angeles Times, Hamburg is the director of hugely successful comedy films including I Love You, Man starring Paul Rudd and Jason Segel, and Along Came Polly, the romantic comedy starring Ben Stiller and Jennifer Aniston.
Academy Award-winning director Paul Haggis has chosen Saville Productions for exclusive U.S. commercial representation.
His first campaign with Saville, a Father’s Day commercial, is slated to debut in June. “I’ve always had a strong feel for telling stories about unusual cross-generational and family relationships,” noted Haggis. “Even though I’m brand new to commercials, it’s just a natural extension into a different medium. I simply love to tell authentic, humanistic stories.”
Haggis, a two-time Academy Award winner, is the only scribe in history to have penned two consecutive Best Picture Oscars. The first, 2005’s Million Dollar Baby, directed by Clint Eastwood, earned Haggis his first nomination for Best Adapted Screenplay.
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Director Lance Kelleher has joined Saville Productions for exclusive U.S spot representation. He had most recently been with BRW USA. The move marks Kelleher’s return to Saville, a shop that repped him some five years ago. He has already wrapped his first job during his second tour of duty with Saville, a Nationwide Insurance spot titled “Members Helping Members” out of ad agency Engauge’s Columbus, Ohio office.
