Serta’s lead creative agency, Doner, worked with director John Hamburg (Along Came Polly, I Love You Man) and Aardman animation director Peter Peake to launch “It’s Over” for the brand, in time for Memorial Day.
The 30-second “We Need to Talk” mixes selling points, animated sheep and sexual innuendo with not-so-hilarious results. Counting sheep in a mattress ad is a tired device to say the least. Doner plays with the idea a bit here, but something about the attempts at humor fall flat, and the woman holding up a tablet with the five common sleep problems Serta helps solve is painfully forced. The sheep return for “You’re Not Helping,” a 15-second spot that takes a more minimal approach.
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