Commerce Platform Shopify Launches Film and TV Studio

The growing retail force enlists Anonymous Content, Wheelhouse Entertainment’s Spoke Studios and Saville Productions.

Popular commerce platform Shopify is taking advantage of its growing reach, venturing into content with a full-service film and TV production house — Shopify Studios.

The venture will leverage strategic partnerships with internationally known creators and production partners to develop, produce and finance projects for streaming platforms and traditional networks — setting its first deals with Anonymous Content, Wheelhouse Entertainment’s Spoke Studios and Saville Productions.

“Behind every product, system, and modern convenience that makes the world turn is an entrepreneur with an idea,” said Shopify Studios head Jason Badal. “The entrepreneurial mind-set has fueled discoveries, built industries and led to every significant innovation that’s shaped our society. We believe that spirit is inherent and present among us all, whether we realize it or not, and Shopify Studios’ content aims to inspire the next wave of creators and iconoclasts to embrace and manifest the possibilities before them.”

Content will naturally lean into entrepreneurially minded storytelling. Shopify Studios already produces short- to mid-form content, including a weekly series for its YouTube channel.

Continue reading on Hollywood Reporter.