Official sponsor Adidas has today launched the first part of its World Cup advertising campaign: a film directed by Fernando Meirelles that sees Lionel Messi experience an edgy and exciting World Cup dream.
The spot is directed by Meirelles, famed for directing City of God, alongside co-director Cassiano Prado. It was created by ad agency TBWA and is set to an exclusive track by Kanye West.
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