Saville Productions, founded by Rupert Maconick, is an established entertainment company that has produced hundreds of advertising campaigns for big brands with high-profile filmmakers, including: Martin Campbell (Casino Royale), Paul Haggis (Crash), Barry Levinson (Rain Man), Werner Herzog (Grizzly Man), and many others. Saville Productions, 489 Carroll Avenue, Venice, CA 90291, T \ 310.828.1478, developing, creating, producing, projects, advertising, film, TV, branded, content, videogames, prominent, award-winning, commercial, feature film, directors, brand content , branded entertainment, sponsored entertainment.
Saville Executive Producer Rupert Maconick in Shoot: 2019 Production Outlook
Saville Executive Producer Rupert Maconick in Shoot: 2019 Production Outlook
02 / 15 / 2019
1) The most important business lesson that I’ve taken from 2018 is that fewer and fewer people are watching ads due to consumers now having a wide-range of commercial-free viewing options. Consumers can no longer be forced to watch traditional advertisements and branded content. To engage these viewers, advertisers must produce work that consumers want to watch—i.e. authentic pieces of entertainment, like films, series and documentaries.
2) In 2019, more media companies will see that pushing branded content on consumers with a media buy is a deeply flawed advertising method. Brands can’t simply buy eyeballs. There are more suitable ways for advertisers to build authentic relationships with consumers, and that is by producing projects that consumers will choose to watch.
3) At Saville, our goal for 2019 is to continue to help advertisers transition from creating ads to creating entertainment. We are also excited to develop a number of upcoming entertainment projects based upon the social and environmental initiatives of major brands.
Continue reading on Shoot Online.
Shopify launches TV and film production studio focused on entrepreneurs
01 / 28 / 2019
E-commerce company Shopify has launched Shopify Studios, a full-service television and film content development and production house that will focus on the stories of entrepreneurs.
Shopify (NYSE: SHOP), which has more than 600,000 merchants who use its services in designing and managing their businesses, said the division will be “dedicated to inspiring entrepreneurship through entertaining, thought-provoking storytelling.”
Shopify Studios will partner with production companies to develop, produce and finance an array of projects for streaming platforms and traditional networks.
The company said it already has deals with Anonymous Content, Spoke Studios (part of Brent Montgomery’s Wheelhouse Entertainment), and Saville Productions, the production company behind Werner Herzog’s “Lo and Behold: Reveries of a Connected World “and “From One Second to the Next,” to develop entrepreneur-focused docu-series and feature-length documentaries.
“Behind every product, system, and modern convenience that makes the world turn is an entrepreneur with an idea,” Shopify Studios head Jason Badal said in a statement. “The entrepreneurial mindset has fueled discoveries, built industries, and led to every significant innovation that’s shaped our society. We believe that spirit is inherent and present among us all, whether we realize it or not, and Shopify Studios’ content aims to inspire the next wave of creators and iconoclasts to embrace and manifest the possibilities before them.”
“Shopify is leading a path of innovation for how companies approach entertainment content, and we are very excited to partner with them to inspire entrepreneurship through storytelling,” said Saville Productions founder and Executive Producer Rupert Maconick. “Our mission has always been to create content that provides true entertainment value, and Shopify Studios’ commitment to developing narratives that are thought-provoking and entertain viewers makes it a perfect synergy.”
Continue reading on Biz Journals.
Commerce Platform Shopify Launches Film and TV Studio
01 / 23 / 2019
The growing retail force enlists Anonymous Content, Wheelhouse Entertainment’s Spoke Studios and Saville Productions.
Popular commerce platform Shopify is taking advantage of its growing reach, venturing into content with a full-service film and TV production house — Shopify Studios.
The venture will leverage strategic partnerships with internationally known creators and production partners to develop, produce and finance projects for streaming platforms and traditional networks — setting its first deals with Anonymous Content, Wheelhouse Entertainment’s Spoke Studios and Saville Productions.
“Behind every product, system, and modern convenience that makes the world turn is an entrepreneur with an idea,” said Shopify Studios head Jason Badal. “The entrepreneurial mind-set has fueled discoveries, built industries and led to every significant innovation that’s shaped our society. We believe that spirit is inherent and present among us all, whether we realize it or not, and Shopify Studios’ content aims to inspire the next wave of creators and iconoclasts to embrace and manifest the possibilities before them.”
Content will naturally lean into entrepreneurially minded storytelling. Shopify Studios already produces short- to mid-form content, including a weekly series for its YouTube channel.
Continue reading on Hollywood Reporter.
Saville Productions Signs Oscar-Winning Director Sharmeen Obaid-Chinoy
12 / 03 / 2018
Venice-based production company Saville Productions has signed two-time Academy Award and three-time Emmy Award-winning documentary filmmaker Sharmeen Obaid-Chinoy for her first U.S. commercial and branded entertainment representation. She brings over 15 years of experience as a filmmaker and a robust roster of multi-award-winning films from around the world. Most recently, Sharmeen collaborated with Lebron James on the HBO Sports documentary Student Athlete to raise awareness about the exploitation of athletes in high-revenue collegiate sports. Additional films include A Girl in the River, Song of Lahore, A Journey of a Thousand Miles: Peacekeepers and Saving Face.
Click HERE to view a selection of Sharmeen’s work.
With today’s brands seeking to revolve a marketing strategy around authenticity and relevant social causes, branded content was a natural next step for Sharmeen, whose work often tackles complex social issues through eloquent narratives that are visually and thematically compelling. She fuses an investigative journalism background with an intimate directorial approach to create powerful work that has gone on to highlight relevant issues involving refugees, women rights and human rights.
Saville Founder and Executive Producer Rupert Maconick notes, “Sharmeen is an exceptional filmmaker with an eye for visually striking narratives that spark critical, socially-driven conversations. Her directorial aesthetic and probing storytelling approach will be a major asset for brands who are looking to become involved in social causes and do so in an authentic and compelling way.”
Continue reading on AdForum.
New Documentary, “Takumi” Features 60,000 Hours of Footage
11 / 14 / 2018
Saville Executive Producer Rupert Maconick talks to Cheddar to discuss “Takumi” film directed by Clay Jeter about the artisan craft.
They say it takes 10,000 hours to become an expert in a field. But for the “Takumi” of Japan, they train on their craft for 60,000 hours. So how is craftsmanship of that level preserved in today’s technology-driven society? Rupert Maconick, producer of new documentary, “Takumi,” joined Cheddar to discuss his film and craftsmanship in today’s modern age.
Watch Rupert’s interview on Cheddar.com.
QUICK TAKE WITH RUPERT MACONICK
09 / 20 / 2018
Rupert Maconick is the Founder and Executive Producer of award-winning production company Saville Productions. He gave us his quick take about how his company is working to level the playing field for female directors.
When in your career did you realize there was a disparity for female filmmakers?
I noticed the disparity the very first time I stepped foot on a film shoot. I was about 18 years old and I saw that nearly everyone was a white male. The only two women on set were not even part of the production crew. They were the hair stylist and the makeup artist.
Committing to diversity looks different to each company. What does it look like to Saville Productions?
We believe diversity must be reflected and supported in every area of filmmaking. In building our roster, we are always looking to recognize and promote talent of all backgrounds, ethnicities and genders. So, for us, the roster of award-winning directors from different backgrounds and perspectives is a good example of what diversity looks like at Saville.
Any unexpected challenges along the way?
We have been fortunate to work with many great, progressive partners. But, of course, there will always be people who are resistant to change and need a little extra steering in the right direction.
In your opinion, why is it important to have more females behind the camera?
It’s crucial that filmmakers are represented equally. As part of the filmmaking community, we have a responsibility to support directors who reflect the true breadth and diversity of our culture.
Continue reading on 3 Percent Movement.
Cord-Cutting Keeps Churning: U.S. Pay-TV Cancelers to Hit 33 Million in 2018 (Study)
07 / 25 / 2018
Have you recently pulled the plug on cable or satellite TV? You’re not alone: Millions of Americans have already scrapped traditional pay-TV service, and the exodus is expected to continue apace in 2018 — even faster than previously expected.
This year, the number of cord-cutters in the U.S. — consumers who have ever cancelled traditional pay-TV service and do not resubscribe — will climb 32.8%, to 33.0 million adults, according to new estimates from research firm eMarketer. That’s compared with a total of 24.9 million cord-cutters as of the end of 2017, which was up 43.6% year over year (and an upward revision from eMarketer’s previous 22 million estimate).
That said, even as the traditional pay-TV universe shrinks, the number of viewers accessing over-the-top, internet-delivered video services keeps growing. About 147.5 million people in the U.S. watch Netflix at least once per month, according to eMarketer’s July 2018 estimates. That’s followed by Amazon Prime Video (88.7 million), Hulu (55 million), HBO Now (17.1 million) and Dish’s Sling TV (6.8 million).
Other OTT services have been on the rise, too — including AT&T’s DirecTV Now, Google’s YouTube TV and Sony’s PlayStation Vue — but eMarketer didn’t provide estimates for those.
Continue reading on Variety.com.
Ideas that scale: how to create a global TV format
07 / 11 / 2018
Imagine a single advertising campaign, so powerful that it lasted for over a decade, worked in more than 50 countries, was successful across TV, digital and social media and won multiple awards.
And now imagine that the brand did not need to pay for the campaign because broadcasters around the world funded every cent of it. And the more the campaign travelled, the more money it recouped, making it a highly profitable business.
Do I sound like a raving lunatic? This is the business of international television production, where scalability of content is key. The strongest TV formats are created with the potential to travel across seasons, territories and platforms. Each format becomes a brand in its own right. It may evolve and adapt to the nuances of the local market, but it has the same identifiable structure and values at its core.
These TV formats are conceived with great care, designed to have a long lifespan and international appeal. They are nurtured to keep them evergreen. They attract huge, highly engaged audiences who actively choose to spend time with them. They maximize an initial investment to become profit centres. This is because their lifeblood is their Intellectual Property, or IP.
Wouldn’t it make creative and economic sense to see global brands such as McDonalds or Nike create their own branded entertainment in the form of long-running international hits? To evolve “I’m Lovin’ It” into a family entertainment format, to turn “Just Do it” into a global competitive reality show? After all, Redbull took “It Gives you Wings” to create the world’s biggest branded content powerhouse. They embraced and grew their IP.
Continue reading on The Drum.
Report: 75% Of Multinational Marketers Are Reviewing Agency Rosters
06 / 13 / 2018
The pace of agency review activity, already more hectic in recent years, is gathering even more momentum.
A new study has found that nearly 75% of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities on their rosters.
The study, titled “The Future of Agency Rosters” is from the WFA and The Observatory International and has found that many clients have concluded that their current roster set up is not working effectively. Based on a scale of 1 to 10 clients gave an average effectiveness rating for their agency roster of just 5.7.
Agencies aren’t thrilled with the effectiveness of current rosters either, per the study. The average effectiveness rating from the agency side was an even lower 5.2 out of 10.
The findings are based on responses from 50 multinational marketers representing total global ad spend in excess of $69 billion.
Twenty-six agency representatives contributed, with more than 50% in global/regional roles and the balance evenly spread across the globe.
The current dominant model of agency management is “multiple agencies managed individually by marketing” (81%). That’s followed by “integrated lead agency” (44%) and “network agency with specialists from same holding company” (39%).
However, many advertisers use a variety of core models across their operations, underlining the complexities of developing “fit-for-purpose” roster architectures around the globe, per the report.
Continue reading on MediaPost.
How Sponsored Entertainment Solves Philanthropic Marketing for Brands
05 / 17 / 2018
INFLUENCER: In a millennial world, brands must deliver a well-told authentic story, writes Saville Productions’ Rupert Maconick
Millennial: the demographic on every marketer’s mind. Millennials are continuing to bulk up their spending power and brands are scrambling for fresh and innovative ways to engage the millennial consumer to establish lifelong brand loyalty. The truth is, winning over the millennial demographic means that a brand must adhere to what drives their morale: authenticity, philanthropy and making a positive social and environmental impact.
We currently live in a consumer-driven world and millennial consumers especially want to feel good about their purchases and also want to make use of social media to share the story behind the purchase. Brands are being held to the highest standards and thus cause marketing has tremendously grown from being a $120 million industry in 1990 to an industry of more than $2 billion in 2017.
Studies show that more than 9-in-10 millennials will switch brands to one associated with a cause, and brands are responding by joining the corporate social responsibility movement and shifting from traditional advertising to branded content that embraces good citizenship. However, branded content isn’t a guaranteed advertising success. Studies show millennials are sceptical toward marketing and will immediately detect a cheap attempt to capitalise on social issues. Having grown up in a digital age and being over-exposed to advertising, the media-savvy generation is quick to flag inauthenticity and branded content that’s a thinly disguised ad. This demographic isn’t forgiving when a brand misses the mark.
Continue reading on Little Black Book.