Chase’s New Campaign Explores A Wonderfully Delicious Doughnut Creation

03 / 07 / 2017

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Instagram foodies may be familiar with a doughnut called The Ripple, available at the New York-based store Doughnut Plant. It’s a doughnut, within a doughnut, within a doughnut created by the store’s founder, Mark Isreal.

What people may not know about the doughnut is Isreal brought the creation to life mainly thanks to points he collected through Chase.

A new campaign from Chase for Business, by Droga5, aims to highlight how the small business owner was able to use his points, collected through purchases made using Chase’s Ink business preferred card, to bring his latest creation to life.

“You have to keep innovating,” Isreal says in the ad. “I wanted to make this new kind of doughnut, but creating something new is expensive.”

Using some 80,000 points, Isreal was able to fund his latest innovation—The Ripple—and buy everything he needed to make the donuts including flour, milk and butter. The Chase card also allowed Isreal to design his own tools and equipment to make the new doughnut creations.

After its debut late last year, The Ripple doughnut quickly became one of the most popular desserts for New Yorkers and visitors to try out. Zagat even named Doughnut Plant’s creation as one of the 25 essential dishes to try in New York.

Continue reading article on Adweek.

Saville’s Rupert Maconick claims everything is awesome & reflects on the industry’s fast pace of change

12 / 27 / 2016

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Rupert Maconick is adamant that advertising as we traditionally know it is dead, or at least is in a permanent state of atrophy. No one, he posits, watches adverts anymore, not if they can help it. Rather, he clarifies, no one watches traditional TV commercials anymore. “If it wasn’t your job,” he asks, “would you? If, at home, you have the ability to skip through them, do you? Of course you do.” Maconick, the founder of LA-based production company Saville Productions, has a habit of answering questions that he asks for you, but the thing is, those answers are generally right.

Maconick’s company actually defined as as an entertainment rather than a production company, was set up in 1996, a few years after this native Brit had crossed the Atlantic. Before moving to America, Maconick worked in a commercials production house in the UK. In the States, he completed a master’s in film business at the University of Southern California before reading scripts for a living at Paramount and William Morris. “But it can be demoralizing,” explains Maconick, “because most screenplays don’t get made. The good news about the advertising business is brands need to sell products every quarter and so they need to constantly market and produce promotional films.”

Continue reading on Shots.

Lo and Behold lands on Esquire’s list of best non-fiction films of the year!

12 / 27 / 2016

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The 10 Best Documentaries of 2016 That Are Trying to Change the World

While high-profile dramas continue to dominate the ongoing award season, let us not forget the many phenomenal documentaries that were bestowed upon us over the past twelve months. Covering an extensive range of subject matter, from notorious criminal cases and political scandals to American race relations and music concerts, the cream of this year’s non-fiction crop cast an incisive eye on compelling people and unforgettable events, in the process revealing underling truths about the way in which we view ourselves, the world, and those with whom we share it. Upsetting, enraging and exciting, they were—no matter the genre—as good as anything projected on a big screen in 2016.

5. Lo and Behold: Reveries of the Connected World

There may be no documentarian more enthralled and terrified by the world’s vast, expansive wonders than Werner Herzog, whose non-fiction cinema consistently investigates the far reaches of the planet and the human spirit. For his latest gem, the director casts his gaze on a virtual space—the Internet—to provide an episodic study of the ways in which we benefit from, and may yet fall victim to, interconnectivity. Far from simply a “The Sky is Falling!” doomsday proclamation, however, Herzog’s film is amazed by the innovation that we now take for granted (such as the Internet itself, of which no sci-fi writer ever conceived). Nonetheless, there’s also dread here, spawned by the realization that our dawning digitized paradigm is reconfiguring (if not outright warping) our emotional, social, and moral standards. Caught between celebration and condemnation, it’s a thoughtful consideration of the implications of our new world order.

View the complete film list on Esquire.

Filmmaker Orlando von Einsiedel talks about his Oscar short-listed documentary on the Aleppo conflict, ‘The White Helmets.’

12 / 19 / 2016

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The world looked on in horror this week as an attempt to evacuate civilians out of the war-torn city in eastern Aleppo was halted. The four-year conflict between the Syrian Army and rebels forces have seen thousands die, with many still trapped in the rubble-filled city.

The Syrian Civil Defense, also known as the White Helmets — a group of volunteer rescue workers that rush in after attacks to try and save people amid the ruins — have responded to the humanitarian crisis. And their efforts are the subject of the short documentary The White Helmets, which is one of the 10 short docs that have made the shortlist for Oscar consideration.

The film, currently available on Netflix, was directed by Orlando von Einsiedel and produced by Joanna Natasegara, who both were Oscar-nominated for their 2015 documentary feature Virunga. They originally expected their new film would also be a feature-length documentary, but then a sense of urgency took over and they opted to move forward more quickly with a short film.

The Hollywood Reporter talked to von Einsiedel and Natasegara about the risks in making the film, their experiences with the White Helmets (“these are people like us”) and the impact of repetitive news coverage (“You start to lose empathy for the situation”).

Continue reading on The Hollywood Reporter.

Werner Herzog’s Lo and Behold wins the Gold for Shots Branded Entertainment of the Year!

11 / 14 / 2016

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Congrats to Werner Herzog and Pereira & O’Dell New York for winning the Gold for Shots Branded Entertainment of the Year: One-Off Project. Produced by Saville Productions, Lo and Behold was commissioned by Netscout and features interviews from some of the most influential minds of the modern Internet era.

View the Shots Awards 2016 Winners.

 

Congrats to director Judd Ehrlich for his Best Sports Documentary nomination!

10 / 13 / 2016

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Judd Ehrlich has just nominated for Best Sports Documentary on his film Keepers of the Game at the Critics’ Choice Awards’ inaugural Documentary Awards.

The documentary tells the story of the Salmon River Shamrocks, a Native American girls lacrosse team and their struggles in establishing their rightful place in the sport.

Watch the trailer.

Director Gavin O’Connor on the Ben Affleck Thriller “The Accountant”

10 / 11 / 2016

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In “The Accountant,” Ben Affleck plays a CPA on the autism spectrum with mad math skills and even madder martial arts skills. It is an exceptionally entertaining thriller with some deliciously surprising twists right up until the last second. In an interview, director Gavin O’Connor talked about blurring the lines of genre and the research he and Affleck did to explore the world of non-neuro-typicals.

Like your last film, the underrated “Warriors,” this one straddles genres and focuses on family relationships — fathers, brothers.

Being a dad is like there’s nothing more important. So the exploration of that in stories, with parents and fathers and brothers, siblings, I just think that you’re always in the terrain of love, whether it’s absence of love or the giving of love or the desire for love. There is nothing more powerful than love so I just like living in that very fertile kind of terrain.

How did you and Ben Affleck develop the Christian Wolff character?

“You can’t show up on day one and play someone with autism. It’s going to require a lot of work and a lot of research and I just need to know right before we do this together I need to get you committed to doing that because it’s really important. And he did, he was unbelievable. We went on a journey together because I said, “Look, I am going to do this with you. We’re going to do it together because I need to know it too. We all have people on the spectrum in our lives but the thing that Ben and I agreed on was, “Let’s go in like we know nothing. We’re like a blank canvas and let everyone start painting on the canvas for us.” And that’s how we approached it.

Continue reading on Huffington Post.

Watch This Exclusive Sneak Peek of ‘Lo and Behold,’ Starring Elon Musk

08 / 17 / 2016
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Werner Herzog, the inimitable documentarian behind the films Grizzly Man, Cave of Forgotten Dreams, and Encounters at the End of the World, has traded his muse in the natural world for a virtual one.

In his latest cinematic exploration, Lo and Behold: Reveries of the Connected World, due out this week, the German filmmaker tours the bleeding edge of innovation. He chats with thinkers, inventors, tinkerers, and scientists about our networked future, dipping into the Internet, robotics, artificial intelligence, and space. The film is part homage to the Internet from the vantage point of an admitted (indeed proud) neophyte, and part warning.

In the video teaser above, shared exclusively with Fortune, the audience is treated to a heavy dose of the latter. In the first segment, supercomputer inventor Danny Hillis says it’s possible that artificial intelligence has already evolved spontaneously out of the Internet. Next Elon Musk, CEO of Tesla and SpaceX, offers an example of how capitalists could abuse AI to advance self-serving, potentially evil ends. Imagine machines investing in military contractor stocks and then inciting war (somehow) to make a buck?

Finally, the camera turns to the silhouette of a Cylon, a race of revolting machines yanked from pop culture, and the clip ends with Herzog musing, in his elegiac way, about how dull Musk’s proposed apocalypse would be compared to an alien invasion. Guess we’ll just have to wait and see.

The movie, sponsored by the IT networking firm Netscout hits theaters on Aug. 19.

Continue reading at Fortune.com.

Does The Internet Dream About Itself? Werner Herzog Wants To Know

08 / 17 / 2016

Werner Herzog’s latest documentary, Lo and Behold: Reveries of the Connected World, is a meditation on technology and humanity that includes interviews with everyone from developers of the early Internet to astrophysicists to Elon Musk.

It’s also a film with a strange genesis. Lo and Behold is the result of a collaboration with Netscout, a hardware company that was originally interested in Herzog making short films about what would happen if the Internet was disrupted.

“I immediately declined because I thought it was an attempt to hire me for a commercial,” Herzog tells Co.Create. “I have had an attitude in all my working life that I’ve never done commercials because I feel uncomfortable with the consumer civilization in which we are living. I feel uncomfortable and I would not like to somehow instigate and promote consumerism even further.”

“It turned out, no, it was much more like something I did for YouTube once about texting and driving. I was told it was something like that, and in fact I was completely left alone and could do whatever I wanted to do. [. . .] It was a very pleasant collaboration, and they loved the film when they were finished. We all watched it and they loved it. They were proud to be part of it.”

When you watch Lo and Behold, it feels like an installment of Carl Sagan or Neil DeGrasse Tyson’s Cosmos filtered through Herzog’s sensibility in the best possible way.

Continue reading on Fastcocreate.com.

Is Werner Herzog’s New Film the Future of Branded Entertainment?

08 / 02 / 2016

It’s been almost four years since PJ Pereira unleashed “The Beauty Inside” on the world. The years since that groundbreaking work of branded content-which Pereira & O’Dell made for Intel and Toshiba-have been a time of experimentation, Pereira says, with agencies testing formats and boundaries in the one advertising genre that truly likes to pretend it isn’t advertising at all.

“I don’t think we’re at a point of evolution [in branded content] yet. We’re still testing the waters and seeing what can be done, or can’t,” Pereira told Adweek here in Bali this week, where he’s been chairing the Branded Content & Branded Entertainment jury for the Clio Awards—sifting through hundreds of entries and picking the 2016 winners.

Around the time of “The Beauty Inside,” which won gold Clios in Film and Branded Entertainment in 2013, there was lots of long-form content, even things over an hour long. “I didn’t see anything this year like that,” Pereira said of the work he and his jury evaluated here at the lavish Ritz-Carlton resort.

VR is coming into play,” he said. “Super long-form is slowing down, but I’m not sure it should be. It’s more difficult to do. And now, it doesn’t have the novelty. It becomes less inviting. And if you’re going to do a feature-length thing, it has to be really good because it’s competing against other movies out there.”

That’s a challenge that might well put off many agencies these days, but not Pereira. In fact, he’s preparing for the theatrical release on Aug. 19 of Lo and Behold: Reveries of the Connected World-a 98-minute documentary, which Pereira & O’Dell produced and documentary master Werner Herzog directed, about the past, present and future of the internet.

Continue reading on Adweek.